L'oreal Permanent Hair Color, Ultimate Black 1 1 Ea

Up to 8 weeks of fade-defying color. Luminous, fade-defying color. Rich luminous conditioning colorant. With shine serum & new fragrance. Preference, our true gold standard of beautiful color & shine. Luminous, Mutidimensional Color: Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. Up to 8 Weeks of Fade-Defying Color: Rich, long-lasting color shines from every strand & resists fading or turning brassy week after week. Sensorial Fragrance: A floral fragrance with amber notes for a sensorial experience at application. Our color protective Color & Shine Conditioner: Formulated with golden camelina oil, anti-oxidant vitamin E & UV filter, helps keep first day color vibrancy & provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. L'Oreal Paris - Because you're worth it. Shade Guide: 1 is a deep pure black which will maintain the natural tones of your hair. For optimal color results, use on your natural medium brown to black hair. Color result may vary depending on your starting hair color and condition. Shade Tips: If you hesitate, between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking more than the results shown. On natural red hair, your color results will be rich black.