Company Background

The Super Saver stores are owned and operated by B&R Stores, Inc. This employee-owned Nebraska corporation operates exclusively in the retail grocery industry and has its corporate headquarters in Lincoln, Nebraska.

B&R Stores was founded in 1964 by Russ Raybould. The company has grown for over 45 years, and now includes three different store concepts.

The first Super Saver was opened in 1984 at 48th & O Streets in Lincoln. At the time of the opening, it was the largest retail grocery store in the state in terms of square footage (60,000 square feet). In 1988 a second Super Saver was opened with 70,000 square feet at 27th & Cornhusker Highway, and a third store was opened in July 1991 at 56th & Highway 2. In 1993, the Company opened a store in Council Bluffs, Iowa, marking Super Saver’s entrance into a market outside of Lincoln. Growth continued for the Super Saver concept, and in 1999 B&R Stores purchased the Food-4-Less store in Columbus and the Festival of Foods store in Grand Island. A new Super Saver store at 27th & Pine Lake Road in Lincoln was completed in October 1999. An Omaha area location was added in June of 2000 with the opening of B&R’s largest store, an 83,000-square-foot Super Saver at 144th & Stony Brook Boulevard in Millard. Super Saver’s newest location opened in February, 2013 in Lincoln’s Fallbrook neighborhood.

Super Saver is committed to offering its customers high-quality products and large selection at everyday low prices. Super Saver negotiates with vendors directly to maintain the best prices in the market. Super Saver is proud to say, “We Sell for Less.”

Mission Statement

To meet the grocery needs of our diverse community through relentless focus on quality food at the best possible value offered by friendly and knowledgeable associates. Since 1984

Core Values